Three Things to Do in Samoa

Experience fa’a Samoa, the Samoan way

A cluster of small islands in the Pacific Ocean, west of the meridian, Samoa is made up of 14 islands, out of which, nine are inhabited. Though small, don’t be fooled, there is plenty to do; with rich cultural roots, traditional practices and authentic cuisine to be experienced, Samoa makes for the perfect place to discover island life and live “Fa’a Samoa” – the Samoan way.

The village cultural tour

Samoa’s history spans 3,000 years, with a strong cultural identity that has shaped daily life. Fa’a Samoa—the Samoan way, emphasizes respect for the environment, family, community and religion. Learn and experience Samoa’s intriguing and warm culture at a cultural night including traditional dance, authentic food, craftsmanship, tattooing and more. 

Samoans are proud of their strong Fa’a Samoa, which means ‘the Samoan Way’. Come and experience a sample of traditional Samoan culture at the Village Cultural Tour. This tour is located on Beach Road in the capital, Apia on Upolu Island and provides unique insight into the Samoan way of life.

A fun and interactive experience, you’ll see tapa making, traditional tattooing, artefact carving, traditional ‘umu’ earth-oven cooking, weaving and cloth making, traditional dance and more.

Samoa’s people have followed Christianity since John Williams brought missionaries in the 1830s. While other religions exist, most Samoans are Christian. Sunday services, marked by beautiful music and singing, are a key weekly event, and the day is dedicated to rest and family time.

In Samoan culture, food is central to social gatherings, bringing families and communities together. Seafood plays a key role, often served as the evening meal from the day’s catch. Pork and chicken are typically cooked whole on hot rocks, while taro, tropical fruits and vegetables are also staples. Coconut, abundant on the islands, is used in many traditional dishes. Though simple in flavour, Samoan cuisine is rich, delicious and worth savouring.

Tattooing, or Tatua, has long been an important cultural practice in Samoa, symbolizing dedication to Fa’a Samoa and serving as a mark of status and respect. While based on a traditional style, each tattoo is uniquely tailored to the individual.